Rockforward! Multimedia Campaign
In an unprecedented show of collaboration, local media who are investors in the Rockford Area Economic Development Council joined forces to create, produce and fund a multimedia campaign to promote positive assets in the region. The campaign was unveiled today at a news conference held at the Chicago Rockford International Airport.
"This unique marketing campaign promotes regional strengths to citizens in the Rockford area and helps us further communicate them. When we market to our target audiences, who are the current and prospective employers, we promote regional strengths as we encourage them to expand in or move their businesses to the Rockford area," said Bill Roop, chairman of the board of the RAEDC.
"We thank the media executives who worked together on this media campaign. I want to emphasize that these are not public service announcements. They are paid spots made possible with trade agreements," added Roop.
Click Here for the News Release.
The media campaign focuses on four assets from an economic development perspective.
- Strong Infrastructure Includes I-90I-39, I-88, I-43; proximity to Chicago; second fastest-growing air cargo airport in the U.S.; home to UPS’s second-largest hub; rail; intermodal and more.
Click Here to learn more about our Strong Infrastructure.
View our AUDIO Ad View our VIDEO Ad View our PRINT Ad - Excellent International Connections Exports make up 12 percent of the region’s gross metropolitan product (GMP); the area is one of the most ethnically diverse communities in Illinois; highly active trade delegation and mission programs; airport has international arrival gate with 24-hour customs and border security service, Foreign Trade Zone #176 and more.
Click Here to learn more about our International Connections.
View our AUDIO Ad View our VIDEO Ad View our PRINT Ad - Plentiful Opportunities for High Education Region boasts skilled and productive workforce who have easy access to an abundance of post secondary options.
Click Here to learn more about our Higher Education.
View our AUDIO Ad View our VIDEO Ad View our PRINT Ad - Critical Mass of 10,000 Companies; 1,300 Are Manufacturers 70 percent of new jobs come from existing employers; high level of innovation.
Click Here to learn more about our Local Companies.
View our AUDIO Ad View our VIDEO Ad View our PRINT Ad
STRONG INFRASTRUCTURE
INTERNATIONAL CONNECTIONS
HIGHER EDUCATION
LOCAL COMPANIES
